Makers Landing is a vibrant food community at the V&A Waterfront in Cape Town. Part food incubator, part events venue and part cultural hub, it brings together chefs, food entrepreneurs and visitors through shared food experiences.
Cre8ive House has partnered with Makers Landing to lead their social media and digital storytelling. Our role goes beyond posting content — we shape the strategy that connects their programming, people and place into a consistent and engaging narrative.
The Challenge To Solve
Makers Landing offers a wide variety of experiences — from food incubator programmes and chef residencies to public events and culinary workshops. The challenge was translating this dynamic ecosystem into a clear digital story that audiences could easily understand and engage with.
We needed to:
- Position Makers Landing as a food destination within the V&A Waterfront
- Highlight the impact of the food incubator programme
- Drive awareness for events and experiences
- Build an engaged community around food entrepreneurship
Strategic Approach
Our strategy focused on creating a structured content ecosystem that balanced storytelling with event promotion.
We developed a framework built around three key pillars:
1. Destination Content
Showcasing Makers Landing as a vibrant food space within the Waterfront through atmosphere-driven content, chef features and visitor experiences.
2. Impact Stories
Highlighting food incubator businesses and entrepreneurs to demonstrate the real-world impact of the programme.
3. Event & Experience Promotion
Supporting workshops, pop-ups and dining experiences with engaging, story-led content that drives attendance.
This structure ensured the platform balanced brand storytelling with conversion-driven content.
Execution
To bring this strategy to life, we created an ongoing content engine including:
- Social media strategy and content calendars
- Video-first storytelling for chefs and incubator businesses
- Event promotion content and recap videos
- Community-driven storytelling featuring entrepreneurs
- Always-on content that highlights the atmosphere of the space
By consistently documenting the businesses within the incubator programme, the platform became a powerful storytelling tool that demonstrates the real impact of Makers Landing.
The Result
This approach has helped position Makers Landing as one of Cape Town’s most exciting food destinations.
Our work has helped:
- Build a strong community around the Makers Landing brand
- Showcase the success stories of incubated food businesses
- Increase awareness of the space within the V&A Waterfront ecosystem
- Drive consistent engagement through authentic storytelling
The incubator businesses themselves have become the most powerful advocates for the programme, with their growth stories resonating strongly with the audience.