Campaign Objective: Create a Women’s Month campaign that honours the everyday strength, resilience and adventurous spirit of women – expanding K-Way’s outdoor identity to also reflect the realities of women’s daily lives.
The campaign should feel authentic, empowering and relatable, while reinforcing K-Way’s brand promise: Conquer – not just in nature, but in life.
Our role: Video production and campaign execution
Client: Cape Union Mart
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