Campaign Objective: A collaboration between K-Way and Radisson Safari Hotel Hoedspruit to extend K-Way’s Tested & Ready campaign into the outdoors.
The campaign aims to capture authentic summer safari content through stills and video that showcase K-Way performing in real outdoor conditions, while bringing the hotel’s promise of reconnecting with the rhythm of the wild to life through adventure-led, luxury-driven content.
Our role: Video production
Client: Cape Union Mart x Radisson Hotel
WATCH THE HERO VIDEO BELOW