Campaign Objective: his campaign was developed as a dual-brand collaboration between K-Way and Cape Union Mart. The video served as a high-energy event recap designed to capture the excitement of the brands’ Summer activation as they launched into the season. Through dynamic visuals and lifestyle-led moments, the content highlighted the energy of the event while reinforcing themes of adventure, friendship, and outdoor living.
The overall objective was to position both brands within an aspirational summer lifestyle space while creating engaging social-first content that amplified brand visibility and seasonal relevance.
Our role: Video production and photography
Client: Cape Union Mart
WATCH THE HERO VIDEO BELOW
IMAGE BANK
