Campaign Objective: To position Radisson RED as a cultural hub by centring the campaign on one of the brand’s core pillars — the creative arts. RED’s Winter Playlist brought together music, food, and mixology in a two-part event series that celebrated Cape Town’s creative scene. Rather than a traditional event recap, the focus was on storytelling the artistic journeys of featured talents Craig Lucas and Booshle G. This was a key brand moment for RED, showcasing its commitment to creativity and culture.
Our role: Photography and social media campaign roll out
Client: Radisson RED
